Skip to main content

🏇 Go to market strategy

Pricing​

Our main revenue stream is 📱Web-app SaaS data analytics services with flat or usage based pricing. For hardware, we want to keep prices relatively low, to have maximum adoption rate, promoting subscription model.

Order of product development​

🧿 Robotic Beehive is the expensive to research and manufacture for the mass-market.

To reduce risks, we develop simultaneously our base products:

Other activities​

  1. Pilot Programs and Beta Testing:
    • Launch pilot programs with a select group of beekeepers to validate the effectiveness and usability of software and later hardware. Beekeepers for field testing
    • Gather feedback to iteratively refine the platform and enhance user experience.
  2. Brand Building and Awareness:
    • Establish a compelling brand identity that highlights the values of efficiency and bee health. Brand
    • Utilize digital marketing channels and industry partnerships to increase awareness of Gratheon's software solution.
  3. Partnerships and Alliances:
    • Forge strategic partnerships with beekeeping associations, equipment suppliers, and agricultural organizations to expand reach and distribution channels. Potential partners / contractors
    • Collaborate with research institutions to validate the effectiveness of the software and build industry credibility.
  4. Sales and Distribution Channels:
    • Offer the SaaS platform through a subscription-based model, with flexible pricing options to accommodate various user needs.
    • Utilize online sales channels and targeted marketing campaigns to drive customer acquisition.
  5. Customer Support and Education:
    • Provide comprehensive customer support services, including tutorials, FAQs, and live chat assistance.
    • Develop educational resources such as webinars and knowledge base articles to help users maximize the benefits of the software.
  6. Expansion and Scaling:
    • Monitor market trends and customer feedback to identify opportunities for geographical expansion and product enhancements.
      • Baltic states 🇪🇪
      • Poland 🇵🇱
      • Germany 🇩🇪
      • Hungary 🇭🇺
    • Scale operations and infrastructure to support growing user base and demand for Gratheon's solutions