Lean Canvas for investors
1. Problem
Existing alternatives
- Buy a new colony
- Inspect frequently
- Inspect slowly
- Use acidic vapours for treatment
- Use horizontal hive
- Have apiary in rural area
- Use one of tech solutions from competitors
2. Solution
Software to interface with the hive
- web-app to manage apiary
- integration of monitoring devices (cameras)
- processing of images and videos
- storage and analysis of reported data
Hardware to monitor, operate on frames, keep humidity and temperature ideal
💡Ideas and Features
🧿Robotic Beehive
3. Key Metrics
- registrations
- income
- revenue (MRR)
- monthly active users
4. Unique Value Proposition 🎁
Autonomous robotic beehive.
Capable of monitoring, self-inspecting, tracking colony development over time, reporting it to app on the phone while being in remote location, defending colony from hornets and mites.
Spend your time efficiently on high-level analysis, keep bees healthy and dear to you.
5. Unfair Advantage
Opensource - more trust, fast development
Founder (https://www.linkedin.com/in/kurapov/):
- is a beekeeper
- worked in scale-up company
- working in AI field as engineer
6. Marketing Channels
- beekeeping groups in social networks
(FB, VK, telegram)
- Estonia - PRIA DB
- following certain twitter / instagram beekeepers
- youtube beekeepers
- farming & agriculture conferences & events - follow eagronom.com steps
- Regional beekeeping courses / agriculture schools
- AI tech groups
- google ads
7. Customer Segment
8. Cost structure
Fixed costs:
- SaaS infrastructure (hosting)
- Office (with apiary & garage)
- Salaries
- product development
Variable costs:
- Marketing
- Hardware engineering (robot R&D)
9. Revenue streams
- SaaS - a usage-based pricing model
- Beekeeping is a seasonal activity, we use yearly pricing model
- Hardware - sell for remote regions
- Rent (in regions where office is present)