🎯

KPIs and Business metrics

We measure key performance indicators using various sources

Following our 🫀Culture and values, metrics are intentionally public.

You can also track #product-metrics discord channel for changes over time

KPIs and business metrics

ABBRNameValueUnitMeaning & source
Revenue per customer14EUR / moHow much money we make
New users2users / moMeasured in amplitude
Paying customers1Number of paying customers
MRRRevenue per month14paying customers * their payment
Operating costs80EUR / mo
Gross Margin = Profit65EUR / moRevenue - Operating costs
DAUDaily active user1
MAUMonthly Active Users1
Website visitors (monthly)190
Total registered users40This is not the best metric to track, as users may not be active.
Currently measured from swarm-user db as

SELECT COUNT(*) FROM account WHERE email NOT LIKE '%gratheon.com' AND email != 'artkurapov@gmail.com'
Total mobile app installations10Google Console

https://play.google.com/console/u/0/developers/4693909684662862984/app-list?onboardingflow=signup
MoMMonthly growth rate0
LTVLifetime customer value480estimated - 5 EUR * 8 hives * 12 months cut-off time
LTELifetime Expenses2- 80 eur / month CPU node hosting * 12 months / 1000 users
- 1 EUR per marketing click
CACCustomer acquisition cost1
Retention time
ChurnCustomer loss %
LTV/CAC ratio
NPSNet Promoter Score (customer satisfaction)
eNPSEmployee NPS
IRRUntitled
EBITDAUntitled