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Go-to-market strategy

Order of product development

If you look at some mercedes C class, opel astra and a city bus. Then all of them are vehicles. But they have different scale and different audience who buyes them.

Until we are a well established company, we should focus on building a high-quality, low-quantity devices for high selling price in first phases while we do R&D. Once we have devices working, they are getting sold, we have money to optimize hardware, lower the cost and increase efficiency.

Thats what Tesla was doing. Roadster -> Model S -> Model X -> Model 3 & Y
Thats what
🇮🇱Beewise was doing with container → Beehome product line.

Same with us 🧿Robotic Beehive is the expensive → 🪬Robotic Apiary is a mass-market.

Our differentiator is that we have T-shaped 💰Pricing model. Meaning that in addition to hardware (that is hard to scale world-wide), we also sell software that aids in managing the devices, but can be used independently.

📱Web-app - SaaS tool along with a mobile app that allows managing an apiary (multiple beehives) with different 💰Pricing tiers and features. We want to integrate existing hardware solutions and act as a data analytics platform for any type of beekeeper


👁️‍🗨️Entrance Observer - a small IoT device at the hive entrance with video streaming and AI processing, handling up to 4 hives for 🧑🏻‍🚀Backyard beekeepers


🧿Robotic Beehive - a single hive robot for 👨🏻‍💼Potential new beekeepers


🪬Robotic Apiary - a multi-hive robot for 👨🏻‍🚒Industrial beekeepers

  1. Market Research and Product Development:
    • Conduct in-depth market research to understand the needs and pain points of beekeepers globally. 📢Marketing & Sales
    • Prioritize the development of a SaaS web-app and mobile app that enables beekeepers to manage their apiaries and upload photos for automatic image detection and hive statistics generation. 🍯Products
  1. Target Audience Identification:
    • Identify key segments within the beekeeping community, such as hobbyist beekeepers, commercial beekeepers, and agricultural organizations.
  1. Pilot Programs and Beta Testing:
    • Gather feedback to iteratively refine the platform and enhance user experience.
  1. Brand Building and Awareness:
    • Establish a compelling brand identity that highlights the values of efficiency and bee health. 🧪Brand
    • Utilize digital marketing channels and industry partnerships to increase awareness of Gratheon's software solution. 📢Marketing & Sales
  1. Partnerships and Alliances:
    • Forge strategic partnerships with beekeeping associations, equipment suppliers, and agricultural organizations to expand reach and distribution channels.

      🔧Potential partners / contractors
    • Collaborate with research institutions to validate the effectiveness of the software and build industry credibility. 🔬Research & science
  1. Sales and Distribution Channels:
    • Offer the SaaS platform through a subscription-based model, with flexible pricing options to accommodate various user needs. 💰Pricing
    • Utilize online sales channels and targeted marketing campaigns to drive customer acquisition.
  1. Customer Support and Education:
    • Develop educational resources such as webinars and knowledge base articles to help users maximize the benefits of the software. 🎒Academy
  1. Hardware Development and Scaling:
  1. Continuous Improvement:
    • Foster a culture of innovation and continuous improvement to stay ahead of competitors and meet evolving customer needs. 🫀Culture and values
    • Regularly solicit feedback from users and stakeholders to inform product development decisions and roadmap.
  1. Expansion and Scaling:
    • Monitor market trends and customer feedback to identify opportunities for geographical expansion and product enhancements.
      • Baltic states 🇪🇪
      • Poland 🇵🇱
      • Germany 🇩🇪
      • Hungary 🇭🇺
    • Scale operations and infrastructure to support growing user base and demand for Gratheon's solutions