Marketing Statistics
Size of market
Estonia
As we are Estonia-based, may be useful to track this data too to be able to extrapolate it on the world
- Estonia alone has over ~6400 apiaries (these are registered only)
- 1.3M population
- Thats ~ every 200th person. So almost any grown-up has someone related to beekeeping.
Europe and the world
- The total number of beekeepers in Europe was estimated at 620 000 (source)
- 94 Million hives in 2020 - statista
- 101 M colonies in 2021 - FAO (source)
https://ec.europa.eu/eurostat/en/web/products-eurostat-news/w/edn-20230519-1
Worldwide honey exports & imports
Bee colonies growth and loss
https://beeinformed.org/2022/07/27/united-states-honey-bee-colony-losses-2021-2022-preliminary-results-from-the-bee-informed-partnership/
Market valuation
Given a 💰Pricing , not counting different pricing levels, regional prices, upsells or hardware, at pessimistic market shares and pessimistic colony counts per beekeeper we get:
| Example | Market share | Customers | Avg amount of colonies | Price per colony | Total revenue (eur / mo) | Revenue YoY |
|---|---|---|---|---|---|---|
| World-wide | 100% | 2M | 50 | 5 | 500M | |
| Estonia | 100% | 6000 | 50 | 5 | 1.5M | |
| World | 5% | 2M | 5 | 5 | 2.5M | 30M / year |
| Europe | 2% | 620K | 5 | 5 | 310K | 3.7M / year |
| Estonia | 5% | 6000 | 5 | 5 | 4.5K |
TBD:
- Growth rate
- Target market share
- Number of customers
- Pricing strategy
- Value drivers
- Margins
- Cost drivers