Conversion funnel for web-app

Aquisition

• Content
  • Demo / features
  • Easy to sign up
  • Exploration metrics - UX

• SEO

• Social networks

• Conferences

• Virality / Growth loop (inviting new users)

Activation

• Onboarding

• API integration

• Guides, docs

Retention

• Stability

• Features

• Support

• Security / compliance

• Collaboration (invite multiple users)

• Analytics

Conversion

• 💰Pricing

• Feature flags