Radiate truth 🌞
Be joyful and honest, have fun. Be open and transparent to the world. Communicate to reduce boundaries, complexity, be predictable to be trusted.
What this means in practice
Radical transparency: We operate with the belief that transparency builds trust faster than any marketing strategy. When beekeepers can see exactly how our algorithms work, they trust the insights we provide.
Honest communication: We admit mistakes quickly, share both successes and failures, and give realistic timelines. If a feature won't be ready, we say so upfront rather than making promises we can't keep.
Joyful problem-solving: We approach challenges with curiosity rather than stress. Debugging a sensor issue or optimizing an algorithm should feel like solving an interesting puzzle, not a burden.
Behavioral expectations
- Default to public: Share your work, learnings, and even failures openly unless there's a specific reason not to
- Admit uncertainty: Say "I don't know" when you don't know, then commit to finding out
- Celebrate mistakes: When something breaks, focus on learning and improvement rather than blame
- Simplify communication: Explain complex concepts in ways that beekeepers without technical backgrounds can understand
Examples in action
- Publishing research papers about our bee detection algorithms so the scientific community can build upon our work
- Live-streaming debugging sessions when production systems have issues
- Sharing exact revenue numbers and growth metrics publicly
- Creating educational content that explains how machine learning helps identify bee diseases
Also
Do not lie Do not be gloomy
Examples
- We are open - open source code, open hardware, open datasets
- Our internal communication is public
- Discord chats
- Youtube meetings
- We do not separate company data into
secret,confidential,internal,restrictedlevels. All data is considered public