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👨🏻‍🚀 Target Clients

Gratheon's customer segments prioritized by strategic importance and revenue potential.

Primary Targets (High Priority)​

1. 👨🏻‍🚀 Semi-professional Beekeepers​

Priority: ⭐⭐⭐⭐⭐ Highest

  • 10-50 hives, selling honey commercially
  • Sweet spot for Gratheon's value proposition
  • Best product-market fit
  • High willingness to pay (€200-400 per hive)
  • Scale opportunity and referral potential

2. 👩🏻 Corporate Hive Sponsorship Program​

Priority: ⭐⭐⭐⭐⭐ Highest

  • B2B2B model, high margins (€500-2,000 per hive/year)
  • ESG/sustainability requirements driving demand
  • Scalable without hardware constraints
  • €1.5M+ ARR potential
  • Brand credibility and PR value

Secondary Targets (Medium Priority)​

3. 🧑‍🚀 Hobby Beekeepers & Tech Enthusiasts​

Priority: ⭐⭐⭐⭐ High

  • 1-10 hives, DIY mindset, tech-comfortable
  • Large addressable market volume
  • Entry point for upsell to semi-pro
  • Open source community contributors
  • Brand advocacy and word-of-mouth

4. 👩🏼‍🏫 Urban Beekeepers​

Priority: ⭐⭐⭐ Medium

  • City-based, rooftop/balcony hives
  • Overlap with hobby and corporate segments
  • Unique pain points (neighbor concerns, space constraints)
  • Growing segment with sustainability focus

Tertiary Targets (Future Consideration)​

5. 👨🏻‍🚒 Industrial/Commercial Beekeepers​

Priority: ⭐⭐ Low-Medium

  • 50+ hives, pollination services focus
  • Different needs (multi-location, mobile apiaries)
  • Requires different product features
  • Future market after semi-pro success
  • Competing with BeeHero and others

6. 🧑🏻‍🌾 Farmers​

Priority: ⭐⭐ Low-Medium

  • Bees for pollination, not primary business
  • B2B2B opportunity (via beekeepers)
  • Indirect customers through pollination services
  • Future partnership model

7. 👨🏻 Potential New Beekeepers​

Priority: ⭐ Low

  • No existing hives, high uncertainty
  • Long sales cycle, education required
  • Robotic beehive opportunity (future product)
  • Niche early adopter segment

Strategic Focus (2026)​

Primary Focus:

  1. Semi-professional beekeepers (50+ customers in Estonia)
  2. Corporate sponsorship pilot program (3-5 sponsors)

Secondary Focus: 3. Hobby beekeepers with tech background (100+ users) 4. Urban beekeepers in Tallinn/Riga (20+ customers)

Deprioritized: 5. Industrial beekeepers (not ready, different product needs) 6. Farmers (indirect, via beekeepers) 7. New beekeepers (requires robotic beehive product)

Note: Tech-savvy engineers have been merged into Hobby Beekeepers segment as they share overlapping characteristics and product needs.